Readers ask: What Is Brand Rationalization?

Brand rationalization is based on performance and contribution to the enterprise’s bottom line. Brand rationalization reduces internal complexity, enhances efficiency, and can eliminate customer confusion from large portfolios. Coronavirus has given brand rationalization a greater profile.

What is brand Rationalisation?

Reducing the number of brands on offer; often involves making one brand available but providing different labels and packaging and different brand names.

What is an example of rationalization?

Rationalization. For example, a person who is turned down for a date might rationalize the situation by saying they were not attracted to the other person anyway. A student might blame a poor exam score on the instructor rather than their own lack of preparation.

What do you mean by rationalization?

Rationalization is the reorganization of a company in order to increase its operating efficiency. Rationalization may also refer to the process of becoming calculable. For example, the introduction of certain financial models or financial technologies rationalizes markets and makes them more efficient.

What is the use of rationalization?

Rationalization is a disavowal defense which protects the individual from emotional conflicts and internal or external stressors by devising incorrect but plausible explanations for thoughts, actions, and feelings.

Can a company have too many brands?

Its marketing will appear dull and ineffective because it is spread too thinly. Profitability will suffer as too many brands suckle from the corporate teat. And the organisation will suffer as internal confusion and contradiction erupts around the muddled design.

What is brand deletion?

Brand deletion is defined as discontinuing a brand from a firm’s portfolio. This act of discontinuing a brand assumes two forms – killing the brand or selling the brand.

What is rationalization Weber?

The rationalization of society is a concept that was created by Max Weber. Rationalization refers to the process by which modern society has increasingly become concerned with: Efficiency: achieving the maximum results with a minimum amount of effort. Predictability: a desire to predict what will happen in the future.

What are the 5 defense mechanisms?

Both Freuds studied defence mechanisms, but Anna spent more of her time and research on five main mechanisms: repression, regression, projection, reaction formation, and sublimation. All defence mechanisms are responses to anxiety and how the consciousness and unconscious manage the stress of a social situation.

What is an example of rationalization and a reason it might occur?

Rationalization is a process whereby an individual seeks to explain an often unpleasant emotion or behavior in a way that will preserve self-esteem. An example will be when a person got rejected in a singing audition and to rationalize, the person would reason that his nervousness got in the way.

What is portfolio rationalization?

Application portfolio rationalization is the act of streamlining the existing application portfolio with an explicit goal of improving efficiency, reducing complexity, and lowering Total Cost of Ownership by: Eliminating redundant applications.

What are advantages of rationalization?

Rationalisation leads to higher production and increased productivity of various factors of production. This results in higher national income which in turn leads to increased per capital income. This is considerably helpful in raising living standards of the people.

What is network rationalization?

Network rationalization is an effort that demands to be highly tailored to your organization, which means finding an IT partner that has experience in it, is crucial. The right partner will help make your rationalization project a success—and an easier process.

What is budget rationalization?

Austerity could mean to reduce the overall spending with a change in its structure or to leave as is; while rationalization could mean a change in the structure of spending without changing its size or ceiling. The second term, is concerned with the size and quality of reduction so as to achieve efficiency in spending.

What is cognitive rationalization?

We therefore speak of cognitive rationalization to refer to this process in which pertinent cognitions are modified or inferred in relation to a problematic behavior.

What is the difference between justification and rationalization?

So, basically, if you want an easy distinction, ” justify” is giving good reason and defence for one’s actions to others, while “rationalise” is to give good reason and defence to one’s own conscience.”