The main difference between demographic and geographic segmentation is that demographic segmentation categorizes customers based on factors like age, education, income level, and ethnicity, while geographic segmentation categorizes customers based on their geographical location.
Is geographical location a demographic?
The common variables gathered in demographic research include age, sex, income level, race, employment, location, homeownership, and level of education. Demographical information makes certain generalizations about groups to identify customers.
What is geographic demographic and psychographic?
Geographic Segmentation Explained With 5 Examples. Demographic segmentation – grouping customers by identifiable non-character traits like age, gender, or income. Psychographic segmentation – grouping customers based on their personalities and interests, including beliefs, hobbies, and life goals.
What are demographic characteristics in geography?
Demographic characteristics relate to the nature of a population and includes things such as the income, gender balance, ethnicity and age. These can be examined using census data and population pyramids.
What are demographic examples?
Demographic information examples include: age, race, ethnicity, gender, marital status, income, education, and employment. You can easily and effectively collect these types of information with survey questions. That means you can split a larger group into subgroups based on, say, income or education level.
Why do geographers study demographics?
Because population has a huge impact on our lives, it is an important part of geography. Geographers who study human populations are particularly interested in patterns that emerge over time. They study such information as how many people live in an area, why people live where they do, and how popu- lations change.
Why do geographers study demography?
An Overview of Population Geography To study these factors, population geographers examine the increase and decrease in population, peoples’ movements over time, general settlement patterns and other subjects such as occupation and how people form the geographic character of a place.
What does geographic mean in marketing?
Geographic segmentation is when a business divides its market on the basis of geography. You can geographically segment a market by area, such as cities, counties, regions, countries, and international regions. You can also break a market down into rural, suburban and urban areas.
What does psychographic mean in marketing?
Psychographics is the study of consumers based on their activities, interests, and opinions (AIOs). It goes beyond classifying people based on general demographic data, such as age, gender, or race. Psychographics seeks to understand the cognitive factors that drive consumer behaviors.
What are psychographics examples?
5 examples of psychographic characteristics
- Personalities. Personality describes the collection of traits that someone consistently exhibits over time, as commonly assessed through a 5-Factor Model.
- Opinions, attitudes, and beliefs.
What is density in geography?
Density is the number of things —which could be people, animals, plants, or objects—in a certain area. The population density of a country is the number of people in that country divided by the area in square kilometers or miles.
How do you define a demographic?
1 demographics plural: the statistical characteristics of human populations (such as age or income) used especially to identify markets a change in the state’s demographics. 2 business: a market or segment of the population identified by demographics trying to reach a younger demographic.
What are the 6 types of demographics?
What are the 6 types of demographics?
- Family status.
How do you identify demographics?
Demographic. Potential customers are identified by criteria such as age, race, religion, gender, income level, family size, occupation, education level and marital status.